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Johnson Luke

BRD Framework Book

Shadi Assaad

Brand Relationship Design is the foundation of everything we do. It starts with helping you define the role your brand plays in people’s lives-why you matter beyond what you sell. From there, we shape a distinctive brand personality and develop a clear set of experience principles that translate your values into something people can actually feel. Finally, we apply relational sequencing to design how the relationship builds over

About the author

Defining your Relational Core gives your brand a unifying purpose in its customers’ lives. This clarity aligns leadership, teams, and partners guiding every choice from marketing to operations.

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