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Services we offer

The Marketing Operation Center

We call our services solution the “marketing operation center” which is a combination of analytics, insights, marketing technology, skills and know how that provide optimized multichannel engagement throughout the customer lifecycle and for on demand campaigns.

CAMPAIGN MANAGEMENT
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CAMPAIGN MANAGEMENT

  • Campaign type definition (programmatic or on demand)
  • Goal and budget setting
  • Metrics definition and setting tagging strategy
  • Contact strategy development
  • Campaign assets development and optimization (emails/SMS/ Landing pages)
  • Campaign testing
  • Activity reporting
DIGITAL CHANNEL MANAGEMENT
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DIGITAL CHANNEL MANAGEMENT

• Heuristics analysis
• On-page SEO Audit
• Analytics Tags Audit
• Lead capture forms optimization
• Content audit
• Content update
• Structure audit (broken links and dead pages)
• Structure maintenance
• Page additions and removal
• Issue reporting
• Monthly analytics reporting
ANALYTICS

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ANALYTICS

• Web and mobile analytics
• Behavioral analytics by segment
• Content consumption
• Outcome and performance
• Funnel management recommendations

You are what you do, not what you say you do

– Carl Jung

© Copyright - Johnson Luke 2015
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